Senior Marketing Manager
As the largest independent supplier of plumbing and heating materials in the country, Williams & Co currently employs over 360 employees across 53 sites, and we are now looking for a new Senior Marketing Manager to join the team.
The Senior Marketing Manager will lead the development and execution of all marketing, with a focus on digital marketing strategies that drive brand awareness, engagement, conversion, and profit growth. This role requires a deep understanding of digital marketing trends, tools, and analytics to enhance our online presence and support overall marketing objectives.
The ideal candidate will have a proven track record in managing successful campaigns in both traditional and digital formats and a passion for leveraging data to inform decision-making.
Duties and responsibilities will include but are not limited to:
- Develop and implement comprehensive marketing strategies, aligned with overall business goals.
- Oversee the planning, execution, and optimisation of digital marketing campaigns across various channels, including SEO, PPC, email, social media, and content marketing.
- Analyse campaign performance using tools like Google Analytics to provide actionable recommendations and report results to stakeholders.
- Manage and mentor the marketing team, fostering a collaborative and high-performance culture.
- Work closely with product, sales, and commercial teams to ensure cohesive messaging and branding across all digital touchpoints.
- Develop and manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Stay updated on industry trends, best practices, and emerging technologies.
- Enhance user experience and engagement through targeted digital initiatives, ensuring a consistent brand voice and message across platforms.
The successful candidate will hold the following experience and personal attributes.
- 5+ years of experience in digital marketing, with a focus on strategy development and execution.
- Proven track record of managing successful digital campaigns with measurable results.
- Strong analytical skills with experience in data-driven decision-making.
- Proficiency in digital marketing tools (e.g., Google Ads, Facebook Ads, email marketing platforms, CRM systems).
- Excellent leadership, communication, and interpersonal skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Creative thinker with a passion for staying ahead of digital marketing trends.
As well as working for a company listed for 5 years running on the ‘Top 100 Best Companies to Work For’, you can expect:
- A salary between £60,000 - £70,000 doe
- Car allowance included
- 40 hours a week Monday to Friday
- 33 days annual leave, increasing with the length of service
- Training and development opportunities specific to you
- Private medical insurance for the whole family
- Discounted shopping platform
- Discounted gym membership
- Contributory pension scheme
- Company discount on our products
- 24/7 Employee Assistance Programme
- Life Assurance
- Car leasing and cycle-to-work schemes
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Senior Marketing Manager
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